To stay relevant in the competitive and ever-changing commercial and residential cleaning marketplace, you need a good strategy for future growth. While some cleaning contractors are happy to keep doing what they’ve always done, if you want to become an industry leader, you need to actively find ways to adapt and improve your cleaning business.
Whether it’s expanding your services to meet the changing demands of your clients, investing in new technology to improve your processes, or spotting that area of growth or gap in the market before your competitors, there are lots of ways you can get ahead. Here are 3 tips that will help you successfully grow your cleaning business and become a market leader in the future.
Diversify to Meet Changing Needs
Today, many cleaning companies choose to focus on a specific cleaning service and develop their customer base within that niche. While this has traditionally been a great approach, many organisations are now realising that it saves them time and money to hire one company to take care of all their cleaning requirements.
For example, if your business is purely devoted to office cleaning, window cleaning, duct cleaning, or any other specialised service, it’s worth considering expanding your business to include more of what your customers need. If you can provide your clients with the weekly office cleaning, the fortnightly window cleaning and the yearly duct cleaning, it makes life easier for them and gives your business a boost. If you don’t have the resources to expand now, you could look at partnering with another company who provides the additional services your customers need, or look at sub-contracting. This means extra work in coordinating schedules and managing your expanded workforce, but if it wins you a few big contracts, it’s worth it.
Make the Most of Technology
Keeping up with technology is a must if you want to be a top cleaning company. This means staying informed on the latest developments in equipment and products and utilising any that can save you time and help you and your team deliver higher quality work. Not only will you impress your clients, you’ll also keep up with, or surpass, your competitors.
Technology can also help you streamline your processes behind the scenes. With the right software, you’ll spend a fraction of your time allocating resources and organising daily workflows. This means your people will get the job done faster, and you’ll have more time to focus on your business growth. Plus, when your software has an app with the capability to fully access your system and communicate with your team, you can manage your business on the go. Your customers and employees have now come to expect this kind of flexibility and responsiveness, and it really is a must moving forward.
Spot Trends Before the Rest
To be able to pick a trend in the cleaning industry before it becomes old news, you’ve got to be informed. The best way to do this is to read up on industry happenings daily. This doesn’t need to be time-consuming – just 20-30 minutes each day will be enough time to stay in the loop. If you’re already flat out and can’t squeeze it into your working hours, take advantage of mobile technology and read on your phone while you wait for your morning coffee or eat your lunch.
Stick to trusted industry sources to get the right information. Pick your favourites and subscribe to their blogs and follow them on Facebook. When you come across an interesting piece of news or a development that you think might take off, dig a little deeper. Then use your knowledge and experience to decide if it’s something that your customers would want, and if it’s economical to pursue.
Final Word on Future Growth
No matter how well business is going now, things are forever changing, and to be an ongoing success, you must evolve too. This doesn’t mean a complete overhaul – often it’s the slight shift in focus and gradual change that brings the best results.
When you listen to your customers, you’ll begin to anticipate their needs and respond accordingly. And when you stay current with the latest technology and industry developments, you’ll always have an edge over your competitors who stand still.
Over to You
Do you have any more tips for cleaning companies looking to futureproof their business? We’d love to hear them!