If you’re looking for ways to take your commercial cleaning company to the next level (and who isn’t), you’ll need to think outside the box.
These days, you can’t rely on great service and quality work alone – it takes more than that to give you an edge over your competitors.
So where do you start? Here, we’ll share three simple, effective and unexpected ways to get more customers, improve your processes and grow your commercial cleaning business.
1. Build Your Connections
For most cleaning companies, new customers come from referrals and advertising. But smart business owners know that networking is a must if you really want to accelerate your growth. Networking is not a new idea, but it’s often under-utilised. This is probably because it means getting out of your comfort zone, and putting yourself out there. But it’s well worth it.
Networking doesn’t need to be awkward or time-consuming – if you have a plan, it can be simple and bring great results. Your local community is a good place to start, so consider sponsorship of events and sporting clubs, or involvement in local business associations. Further afield, trade shows provide a great opportunity to get your name out there. Maximise your exposure with a clever promotion or competition to get yourself noticed. Even networking with people who may not directly need your services can bring new business in through recommendations to their network.
A targeted approach to those who do need commercial cleaners on a regular basis, such as commercial real estate agents, government departments, schools, corporate offices, and retail shops and centres, can really give you a boost. Drop by, introduce yourself, and provide an outstanding offer – it may just result in your next big contract.
2. Blogging and Social Media
These days, almost every cleaning business has a website, so make sure you do too. But if you want to take your online presence up a notch and use it to build your brand and find more customers, blogging and social media is the way to go. A blog attracts more traffic to your website, and when you add a call-to-action at the end of each article, helps convert this traffic into leads. It also allows you to build trust with your potential customers as an authority in the commercial cleaning field.
Social media builds brand awareness and provides another avenue to engage with and find out more about your potential customers via their comments and feedback. If you’re not sure where to start, there are lots of informative articles online that provide tips and ideas, or if your budget allows, you could hire a professional to take care of it for you.
3. Make the Most of Technology
Technology is continually advancing, and there are some great products and services that can make managing your day-to-day tasks and accounting processes so much easier. When you invest in technology that allows you to get organised and work more effectively, you’ll be amazed at the difference it makes.
Instead of being bogged down trying to allocate resources to jobs, and jobs to staff, you can sort out your daily workflows in a fraction of the time. With the right application, you’ll always be informed, especially when it includes a mobile app as part of the package. This means you’ll spend more of your day putting your energy and efforts into winning more customers, which is so important to the long-term growth of your business.
Try Something Unexpected Today
The best in the business always do things differently. So, if you’re producing quality work, delivering A1 service and not seeing the business growth you expect, it might be time to try something unexpected.
Get out there and expand your network, start a blog and Facebook page and find a software application that will streamline your daily tasks and free up your time –then watch your commercial cleaning business grow.
Over to You
Do you run your own commercial cleaning business and have a surprising tip to add? Or a question about any of our suggestions? We’d love to hear your ideas and comments.