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We are not as clean as we might think

The Cleaning industry has been under a lot of scrutiny recently, various degrees of complaints and criticism have been in the rounds. The Age ended up covering the Victorian School Cleaning shamble in detail last month and since then, there has been a buzz in the Industry.

Major players in the industry across Australia have been struggling consistently to maintain the quality of their services. However, as per research, the consumers tend to cut-out and replace contracts on a frequent basis.

It showcases the fact that there are problems within the organisations that hinders the productivity, and thus the overall quality suffers. As we are living in the age of information, the end-consumer is much more informed and aware than ever before.

Our smartphones allow us to literally take a picture in real time and share our opinions with the world. As of today, any person or business is not private, that’s good and bad. A brand/company can have years of goodwill and rapport spoilt by just one wrong move, and can end up losing a good chunk of their clients.

The quality of work is on an all time high, and there is no going back.

The amount of liberty a customer has in today’s time ultimately gives them the leverage to expose anything that doesn’t go their way.


It might be a situation of panic for the businesses that solely focus on quantity rather than the best quality.

It also creates an ample amount of opportunity for businesses that are looking to prosper in the long run by creating and maintaining genuine relationships with their clients. As the options tend to increase on a regular basis, retaining the best gets harder. The implications of being a below average performer in the industry directly results in losing clients and their referrals, none of which is viable when you are trying to grow a business.

Australia has been rated the 3rd cleanest country in the world, with an overall Environmental Performance Index score 82% (Extreme Clean, 2017)

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But, Is it Really Hygienic if it’s Clean?

An american research conducted over 13 months found that a typical office desk is home to around 10 million bacterias, 400 times more than a toilet seat. Employees tend to get sick at work due to hygiene related issues, the thought of it is concerning but true.

The Victorian Minister James Merlino passed an order to audit schools across Victoria post recent events as the parents and governing bodies have been agitated. As society tends to evolve more and more, businesses providing indispensable value tends to grow and improve upon their work delivery.

A fair share of accountability would help in running smooth operations and thus create an atmosphere where quality is prioritised.


7 Ways Your Cleaning Company Can Attract Higher Paying Clients

It’s the dream of most business owners to attract high-end customers. These are the clients who are concerned with quality, not cost, and they can make a massive difference to your profitability and success.

So how do you get the attention of high-end clients, and convince them to choose your cleaning company over your competitors? Here are 7 ways to win the business of customers who are willing to pay good money for a top service. Continue reading %s


How to Market Your Cleaning Business on a Shoestring Budget

Effective marketing is the key to growing your cleaning business. But if you’re not overly confident in self-promotion and only have a limited budget to work with, it can be hard to know where to start. The good news is, that you don’t need to spend a fortune getting your marketing message across. There are lots of simple, inexpensive and even free ways you can reach potential customers and win them over.

Understanding the basics of marketing, then investing a little time and effort into the right activities, is the best way to kickstart your growth. Read on for our top tips to get you started, and help you market your cleaning business on a shoestring budget. Continue reading %s


3 Top Tech Tools for Automating Your Cleaning Business

When you run a busy cleaning business, it can be a daily struggle to keep up. Staying on top of scheduling, resources and workflows can take up a fair chunk of your time, not to mention the paperwork at the end of the day.

Finding the hours to promote your business, grow your brand and effectively manage your job specifications can seem like an impossible task – but thankfully, there is a better way.

There are some fantastic tech tools available that have been designed to help business owners save time, increase efficiency and get ahead of the competition. By automating some of your processes – like marketing, social media and job specs –you can free up more hours in the day to focus on the important task of growing your business.

Here we’ll share 3 top tech tools that help you automate repetitive tasks, so you can manage your cleaning business more effectively. Continue reading %s


7 Secrets to Make Your Cleaning Business a Success

If you’re running your own cleaning company, you’ve probably got your hands full managing daily workflows, resources, staff and clients, which leaves you little (if any) time left to focus on strategies to grow your business. However, if you want your cleaning company to be a long-term success, it’s important to devote some time and effort to planning for the future.

The good news is, you don’t need to attend expensive seminars or read all the latest books from management gurus to learn the secrets of success. Here, we’ll share 7 simple tips that are easy to follow and will help you get your cleaning business to the top. Continue reading %s


3 Unexpected Ways to Grow Your Commercial Cleaning Company

If you’re looking for ways to take your commercial cleaning company to the next level (and who isn’t), you’ll need to think outside the box.

These days, you can’t rely on great service and quality work alone – it takes more than that to give you an edge over your competitors.

So where do you start? Here, we’ll share three simple, effective and unexpected ways to get more customers, improve your processes and grow your commercial cleaning business. Continue reading %s