If you’re running your own cleaning company, you’ve probably got your hands full managing daily workflows, resources, staff and clients, which leaves you little (if any) time left to focus on strategies to grow your business. However, if you want your cleaning company to be a long-term success, it’s important to devote some time and effort to planning for the future.
The good news is, you don’t need to attend expensive seminars or read all the latest books from management gurus to learn the secrets of success. Here, we’ll share 7 simple tips that are easy to follow and will help you get your cleaning business to the top.
1. Choose a niche, but be flexible and adaptable
It’s important to have a clear picture of exactly who your ideal client is, but to also be ready to change and adapt to new market demands and trends. For example, your core business now may be after hours office cleaning, but if you see a gap in the market to add window cleaning to your services, or to also service schools, it can be really worthwhile to give it a go. Having a niche cleaning business is wise as you can focus on being the best. But today more and more time-poor owners and managers are looking for an all-in-one service, so be prepared to add new areas to your business if your clients demand it.
2. Remember your goals and revise them regularly
Goal setting for your business gives you direction and a tangible target to aim for. But it is most beneficial when it is an ongoing process, rather than a one-off (then often forgotten) exercise. As your business grows, your goals will change – so be sure to revise them at least once or twice a year to ensure they are still relevant, and are still challenging enough to push you towards success.
3. Implement good systems behind the scenes
Running your own business means a lot of work behind the scenes managing workflows, allocating resources and communicating with employees and clients. If you don’t have good systems in place this can become a really time-consuming and stressful part of your day. But if you set yourself up with the right processes and utilise activity management software, you can free up a large chunk of time, which can then be better spent finding new customers and growing your business.
4. See things through your customer’s eyes
The foundation of any successful business is knowing what your customer wants, and delivering it beyond their expectations. The best way to do this is see things through their eyes. What is their biggest problem and how can you solve it? It may be simplifying your payment options, offering flexible working times to fit in with their schedule, or even adding new services to your business that they need. Delivering quality work, exceptional service and being responsive to your customer’s needs equals success no matter what business you’re in.
5. Choose and train your people well
Your people are also crucial to your success. After all, it is their work that will leave the biggest impression on your customers and win them over – or not. Take your recruitment seriously. If it’s not your strong point, consider using a good recruitment agency to make sure you get the best people. If you handle it yourself, don’t be afraid to be picky, check references and always trust your instincts. Once you find the right people, provide quality training to give them the best start, and support them with ongoing learning opportunities. Your investment in training will pay you back with interest.
6. Network and connect to extend your reach
Growing your brand and getting your name out there is an important way to reach new customers. Look for ways to meet new people in your local community – maybe by sponsoring an event or sporting club, or by dropping in to local businesses with a special offer. Social media is also a great way to connect with a new audience. Start a Facebook business page, and ask your friends and current customers to follow you. Post regularly with tips, industry news, and updates on your services and completed work. As your network grows, so will the trust in your brand, which leads to more opportunities and more customers.
7. Give your website some love and make it work for you
These days, most businesses have a website – but there’s a big difference between having a website and having one that is effectively bringing in business. If your website is not ranking highly on search engines, or generating regular leads, it’s time to do something about it. Do some research into SEO and keywords, or invest in some outside help. Regular leads through your website equals new customers, so don’t neglect it. It can be the making of your success.
Final word – make time to plan for your success
If you want your cleaning business to succeed, it’s important to put aside some regular time to focus on more than your daily tasks. It’s all too easy to put off updating your website or to begin using a new activity management system, but it’s these small steps that will set you on the road to success. Be prepared to regularly assess your goals, check market trends, plan extra training for your team and find ways to win new customers. When you do, you’ll reap the rewards.
Over to You
Have you got a tip that has helped your cleaning company achieve success? We’d love you to share!